About Palmer
Hi, I'm Palmer, French Bulldog, certified connoisseur of treats, self-proclaimed beer enthusiast, canine ambassador for good behavior and good beer, and proud supporter of the veterans who served us first. I tour breweries across the Southeast with my humans, and in a good year I've hit almost 100 of them — every stop raising a little more for Shepherd's Men and the SHARE Military Initiative.
I rate every stop on the things that actually matter: water bowl cleanliness and freshness, treat quality, staff friendliness, and the overall vibe. Bonus points for belly rubs and ear scratches. Because if the atmosphere is off, it's like serving a five-star meal on a paper plate. It doesn't matter how good the beer is.
"I don't have a tail to wag, but I make up for it in opinions. Some of the beer I've sampled tasted like it was brewed in a sock. Most of it was great. I have a system."
These days I'm not touring solo. My sister Rosie comes along for the chaos. But every brewery stop, every rating, every treat negotiated out of my humans or the staff, is in service of something bigger than the next great IPA.
Meet My Mom
Before there was a fundraising mission, there was just a woman who couldn't say no to a French Bulldog parked in front of a beer tap — my mom, Lindsay. She's the one driving the car, sweet-talking "no dogs" patios into "well, just this once," and turning a hobby into a mission that's raised real money for people who earned it.
Here's the thing about my mom: she comes from a family that doesn't just talk about serving this country, they've lived it. Her dad is a Marine. Her papa Charlie served in the Army Corps of Engineers. She grew up hearing how badly this country treated Vietnam veterans when they came home, and it never sat right with her. She wants to be part of changing that story for the veterans coming home today — making sure "welcome home" actually means something.
The number that keeps her up at night is 22 — roughly how many veterans die by suicide every day. That number has barely moved since the study that first put it on the map, and she finds that unfathomable. So she did something about it in the most "her" way possible: put her two ridiculous, food-obsessed dogs on the road and turned every brewery stop into a few more dollars for SHARE. I'm just the mascot. She's the reason any of this exists.
Baby Palmer. Long before the 100-brewery résumé.
A few more grays with every brewery stop. Call it aging like a fine beer.
The Mission
I'm on a mission that's close to my furry heart: raising money for Shepherd's Men to support the SHARE Military Initiative.
Sponsors one veteran through the full SHARE program. That's the standing goal: no year attached, just the next veteran we can help.
SHARE helps post-9/11 veterans transition to civilian life by addressing PTSD and traumatic brain injury (TBI) through mental health support, resilience training, and holistic recovery methods. Every dollar raised goes toward ensuring another veteran gets the top-notch care they need.
What Your Donation Does
Tailored Treatment: Donations go directly to personalized care plans that include therapy and resilience training designed to meet the unique needs of veterans facing PTSD and TBI.
Community Connection: Support creates a network where veterans can connect with and support each other, fostering a sense of belonging and camaraderie.
A Brighter Future: Contributions help veterans build sustainable lives, so they can chase their dreams and make positive contributions to their communities.
Whether it's a one-time gift or a recurring donation, every bit helps get one more veteran through the door.